Personal Branding
Personal Branding is a process through which an individual recognises and defines the strengths (basically in terms of knowledge, skills and style) that uniquely distinguish a person, thus creating their own “personal brand”, which will communicate in the way they deem most effective.
Doing Personal Branding, therefore, means strategically managing your image. In other words, you will work to enhance your best features so that to build up a personal and professional identity (or brand identity), which will be consistent with your values and ideas. Personal Branding will help you consolidate your positioning, differentiate yourself from others (your competitors) and will make you more recognizable and memorable. An Image Consulting experience is at the basis of Personal Branding. Please check our services here below, which can be availed also separately.
Nowadays it is common to hear about online branding with reference to the most popular social media (Facebook, Instagram and LinkedIn). All the more reason, in a world in which "going virtual" is acquiring preponderance, knowing how to build a relevant personal image becomes essential, especially in terms of visual impact. Numerous studies have confirmed that the first impression (non-verbal communication) is essential to catch the interlocutor's attention and convey the right message.
"There is no second chance to make a good first impression"
(Oscar Wilde)
If you want to learn more about Personal Branding and get a quotation for a complete service, please click here below:
