Choosing the right colors for our Personal Branding is one of the first steps in a successful image, both personally and professionally. Certainly the visual impact of the colors is the strongest and most convincing. Color is omnipresent: it attracts, talks about us, about our brand, it qualifies us, helps memory, suggests emotions, creates desire, satisfies needs and induces action by acting on the ground of the unconscious and impulse. It is an integral component of communication, a valid guide and a powerful tool of persuasion.
Within Personal Branding, the use of color plays a fundamental role as it influences the image of the person as an individual and as a brand. There is a Psychology of Color, a real language based on the meaning of colors which, if properly used, can contribute to decree the personal and professional success of a man or a lady. Colors are the visual projection of your inner soul and they work to create an external image consistent with your personality and the message you want to convey.

In this perspective, Color Analysis and Color Psychology go hand in hand to ensure the creation a "Signature Style" which will make the difference!